BD Athlete Adam Ondra: The Just Do It (5.14c) Onsight

Black Diamond Equipment’s BD Athlete Adam Ondra: The Just Do It (5.14c) Onsight drops you into Smith Rock, the birthplace of hard American sport climbing, for a close-up look at Ondra taking on one of the country’s most storied routes. “Just Do It” is a 140-foot, bolt-to-bolt puzzle—America’s first 5.14c—where every movement demands total commitment, and the margins for error are razor thin. What makes this short film so gripping is the audacity of the premise: an onsight attempt on a climb defined by cryptic sequences and reputation. You’ll watch Ondra read the wall in real time, manage fear and fatigue, and make high-stakes decisions above the bolts as the pressure builds. It’s a masterclass in composure and precision—and a reminder of how rare it is to see someone treat a legendary testpiece like a problem that might just go first try.

Black Diamond Equipment · 6:42

Just Do It is the crown jewel of Smith Rock—the birthplace of hard sport climbing in America. The 140-foot testpiece was, in fact, America’s first 5.14c, climbed in 1992 by the French superstar J.B. Tribout. To this day, Just Do It remains a coveted ascent by the world’s strongest climbers. But to look at that mega pitch, with its cryptic sequences spread over 18 bolts and think … maybe that will go first try … that is a realm occupied by just one climber: BD Athlete Adam Ondra.